This modern 4-star hotel is 500 metres from Birmingham New Street Rail Station and the Bullring shopping centre. It has stylish rooms with free Wi-Fi. The hotel is located within a 39 story glass skyscraper. The International Convention Centre is 0.9miles (1400meters) away from the hotel (ICC) and the business district. The Mailbox and Birmingham's shops, theatres and galleries are a 5-minute walk away. The large, modern rooms each have a flat-screen satellite TV, a safe, minibar and tea/coffee facilities. Front-facing rooms have striking city views. The on-site Collage restaurant is open every day for breakfast. Additionally, The Lobby Bar offers a variety of cocktails and beer.

Couples particularly like the location — they rated it 8.9 for a two-person trip.